About Us

Carol Cotton President

Carol has over thirty years’ experience delving into physicians’ and consumers’ hearts and minds to determine what drives them to make the choices they make and understand how to influence their behavior. She has served in senior executive capacities in advertising at Saatchi & Saatchi and Young & Rubicam, and in trend forecasting and consulting firms, Yankelovich and Roper. She has also taught in the Graduate School of Business at San Francisco State University and was involved with Columbia University's Program in Narrative Medicine.

When she’s not on the road, Carol enjoys playing with Martin, her Fox Terrier, exploring New York restaurants with Steve, and studying the Italian Renaissance.

Stephan Cotton Principal

Steve is a filmmaker experienced in all phases of the art, from pre-production planning to lighting and filming through the post-production work that yields a finished product. He is responsible for all of our creative deliverables. Like Carol, Steve was also involved with Columbia University's Program in Narrative Medicine.

In his spare time, Steve likes to paint, watch (and discuss) movies, and play the guitar.