Using our proprietary research techniques, we seek solutions for marketing and communications problems that reach consumers on both an emotional and a rational level. We help our clients develop products and communications that break out of traditional boxes, and into areas that are unique, differentiated and ownable.
Brings out the HCP/patient dialogue through careful analysis of office and examination-room conversations, and offers deep insights into the relationship between the givers and receivers of medical care.
Studies the consumer in her or his own environment through in-person and web-based ethnographic tools that provide the story of a day in the life of patients, their friends and families, and other sources of support and influence.
Looks at the intimate conversations a consumer has with his or her closest friends and relatives, leading to insights into the attitudes, actions, choices, priorities and impacts of a patient’s social network.
In addition to traditional qualitative and on-line methodologies, these techniques have proven invaluable in understanding generally “private” relationships and perspectives.